Netflix announced that it has signed a $ 1.2 billion. contracts for streaming video. Rate increase - in late 2009, there were a $ 115 million. The growth of an incredible ( Netflix shares a rod into the mountain, and so, and then there was talk that they want to buy Apple).
All major producing content ( films, TV, music) studio. in a situation. When they need to change the business model. They begin to understand that swims past them a new source of income.
Recent studies (. cm. Say Media Report. ) Show that over a third! . Specifically, 22% significantly reduce the time watching TV programs (the group 'On demanders'), while 13 % do They stopped to watch TV (Group 'Opt outs'). Yes, and the rest ( third group) love him do not feed.
There - are rebuilt to the interests of those who pay for content ( because they understand that things change ).
And we simply cut a sheep ( well, at least by 1% rather than 100%).
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