Friday, May 25, 2012

When startups die


Many people think that good enough for a startup idea, good luck and a good organizer. However, it is not, though important. The idea, incidentally, may be inferior or cloned. Good luck can not be. Organizer? .

Startups need a plan. At first, he may be, and is not necessary, since it is unclear where all flies started the project. But as demand has gone, there were demanding consumers already can and should be something to plan. I do not remember a single project, where he was involved, who would not have changed since the first buyers. It always seems that you are the chief, an- not, the customer comes in and puts you in your place, and the startup is changing beyond recognition and full details of the inconsistencies in the original idea. Well, if the spirit of the idea remains. It happens that we have to part with him, as is the case with the first versions Epplovskih computers, when the idea of extending the capabilities of the PC finally took the IBM.

Start-up requires endurance and balance in difficult times. And not only heavy but also in moments of success. It is easy to break and change the plan to spend millions to start or hold the same millions in debt. And only then did stop, and nowhere - so far removed from the road once chosen, which is itself not understand how and why there was. Any startup has a purpose: to take market share, XXX earn money, chop cabbage and fall apart, to ensure a comfortable old age - but you never know. That is only to each goal is only one road. And be on the road or trail run, but to go - which means in effect kill the start-up, as there, the road is the other way, other startups.

Startup should defraud. In a sense, this is a consequence of previous thesis. You have not, but you're doing a new approach and defraud. Or another approach. or again,. And let the blood flowing from his ears and nose, but you have to doge and all previous efforts were in vain. A lot of startups are not broken because they were bad, but just suddenly changed the project manager and the new did not see why defraud. Yes, and that has not seen defraud. Blind investors who buy crude and start-up released the mastermind, not previously squeezed out of him all that he can. I would even buy startups with only binding agreement with the founder to work out at least three years on the project after the transaction.

Startup to live. The idea - a good thing, but just come up and give the direction of movement - a little. We must get used to the project. The best projects - those that are made with a soul. Because the system is not there. It appears much later. Until then, the project is alive only in her heart of its creator. And while he, the creator will live in synergy with the project, they will break down the math, making 1 1 = 3. When the system starts to appear, and this is from one to five years depending on the size and complexity of the project, then you can gradually pick up his soul back. The project does not fall apart. Of course, he trembles, but it's hard to talk about the soul, where there are hundreds of people who perceive their mission in the company of each of their.

In any startup should be only one leader. Fathers can be a lot of preachers - even more, but the leader, guru, father - the only one. That's because Microsoft has a Gates at Apple - Jobs. In any successful startup is only one leader, although many more fathers. Success has many fathers are always. But wherever they were, if not followed their leader, trusting his intuition? . But when there is no leader, or start pulling the blanket, or just one doing anything at all will not be. Or be a leader, or soothe their ambitions for greater success. Steer the system to be presented. The main thing to live up to, as a start it will become.

At start-up money to be. Will they be taken out of circulation, from investors or through a bank loan - no matter. But if they do not, there will be no advertising, will not support lower-level employees will not be the means of production. The founder of the idea can work for very long. But the rest - no. Whichever team has been united to stop it from collapse in the event of a shortfall would only further bad situation in the country as a whole. The first CD -Lab employees ( Moonshine, perimeter ) for almost a year working for peanuts while miraculously failed to sell the first game. But they simply had nowhere to go, there was a crisis and lack of money, and in the studio - and the prospect of an interesting job. Families have suffered, because still had nowhere to go.

And, of course, a startup needs a tangible goal. It is difficult to plan and attract employees, if you even myself can not explain what is going to do. You can drown my thoughts in a carnival of fun, but nobody will give money for your work if you do not understand why you did it. Facebook has become of the toy business when the first investor saw in it opportunities for business - communication control of millions of people is a very powerful tool for any business. In fact, Facebook has made the dream of a census and screening of the population of the planet a reality, and then began to sell it to their customers. Perfect marketing tool. But in faktrume I can not see any idea - probably why the creators have a good traffic and have no idea how to make it. Just an interesting project, but in general, nobody waste. Tomorrow comes another such, and will take his place. The market ' is interesting but ' simple and rapidly changing market, interesting only to publishers, but in practice most uninteresting consumer.

Do start-ups, live by them, turn to the system, look for the money. Good luck to you! .

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